Case Competitions & Business Challenges
This section showcases my participation in case competitions and strategic business challenges, where I applied business analytics, marketing strategies, and problem-solving skills to tackle real-world issues. These competitions provided opportunities to analyze complex data, develop innovative solutions, and present insights to industry professionals. Through teamwork and strategic thinking, I have gained hands-on experience in digital marketing, financial analysis, and business strategy while competing at a high level.
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Optimizing LinkedIn Engagement for BCC Research: A Data-Driven Marketing Strateg
This project, presented at the American Marketing Association (AMA) event, focuses on enhancing BCC Research’s LinkedIn presence to boost audience engagement, brand visibility, and thought leadership. The study employs a SWOT analysis, content strategy development, and performance tracking to refine BCC Research’s digital marketing approach.
By implementing profile optimization, influencer collaborations, employee advocacy programs, and targeted LinkedIn advertising, the project presents data-driven solutions to maximize audience growth and engagement. Key insights include the importance of diversified content, LinkedIn Live sessions, and cross-platform expansion to enhance BCC Research’s social media influence. The strategy ensures consistent brand positioning and improved interaction metrics, strengthening its presence in the competitive market research industry.
Ethical Dilemmas in the Technology Industry: Challenges & Solutions
This project explores the ethical challenges faced in the technology industry, including workplace equity, employee well-being, and career development obstacles. It highlights critical issues such as gender bias, micromanagement, maternity leave policies, and mental health awareness, which significantly impact employee satisfaction and retention. Additionally, the study delves into work-life imbalance, burnout, and the lack of career advancement opportunities, which contribute to high turnover rates.
By leveraging market research and HR analytics, this project proposes practical solutions such as diversity and inclusion initiatives, flexible work policies, wellness programs, and mentorship opportunities to create a more ethical and sustainable work environment. The research also examines data-driven strategies to help organizations foster a culture that prioritizes employee well-being, fairness, and professional growth.
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Philip Morris & the Rise of Vaping Culture – Analyzing Marketing Tactics & Public Health Impact
This project examines Philip Morris' marketing strategies and their role in the global rise of vaping culture. By analyzing campaigns like "Be Marlboro" (2011-2013) and regulatory loopholes, we explore how tobacco companies have targeted youth despite public health concerns. The study highlights social media exploitation, advertising bans, and legal battles surrounding e-cigarette marketing. It also investigates the psychological impact of vaping ads on adolescents, leading to increased addiction risks. Despite FDA regulations and the Tobacco Master Settlement Agreement, youth-targeted advertising remains a challenge. Our research includes a case study analysis, public health trends, and regulatory reviews to assess corporate ethics and responsibility. The findings emphasize the need for stronger policies to combat deceptive marketing and protect young consumers from nicotine addiction.
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thical Dilemmas in the Technology Industry: Challenges & Solutions
This project explores the ethical challenges faced in the technology industry, including workplace equity, employee well-being, and career development obstacles. It highlights critical issues such as gender bias, micromanagement, maternity leave policies, and mental health awareness, which significantly impact employee satisfaction and retention. Additionally, the study delves into work-life imbalance, burnout, and the lack of career advancement opportunities, which contribute to high turnover rates.
By leveraging market research and HR analytics, this project proposes practical solutions such as diversity and inclusion initiatives, flexible work policies, wellness programs, and mentorship opportunities to create a more ethical and sustainable work environment. The research also examines data-driven strategies to help organizations foster a culture that prioritizes employee well-being, fairness, and professional growth.
Embracing Public Speaking – My Journey in Marketing to You Class
I love presenting and sharing my ideas, and this picture is a great reflection of that!
This moment was captured during a Marketing to You class by Professor Lawrence Norman, where I had the opportunity to present and engage with my peers on WanderWise – an application designed to enhance travel experiences.
Public speaking has always been a passion of mine, whether it’s leading discussions, presenting case studies, or delivering insights in marketing and analytics. It challenges me to think critically, communicate effectively, and connect with my audience.
A big thank you to Professor Norman and my classmates for making this experience so insightful!
Presenting Sleep Analysis Based on Profession – Applied Business Analytics Class
Excited to share this moment with my teammates as we presented our Sleep Analysis Based on Profession project in Applied Business Analytics, led by Professor Dean Cascione.
Our study explored how different professions impact sleep patterns, using data-driven insights and analytics models to identify trends. We analyzed factors such as work schedules, stress levels, and lifestyle habits to uncover correlations between professional roles and sleep quality.
This experience reinforced the power of data analytics in understanding human behavior and provided valuable insights into how sleep affects productivity, health, and overall well-being. A huge thanks to Professor Cascione and my amazing teammates for making this a great learning experience!